You've seen the endless posts over at our International Merchandise tag at this point. China has seen an absolute explosion of pony love over the past few years. Their creative side of the fandom dominates out Drawfriend posts, while videos are regularly featured in animation compilations here. It's pretty obvious they love the poni.
There is a neat article about it over on Deviant Art with an insiders perspective, from the hype of the Kayou cards to the cars. Go check it out over here!