All of those trading cards we've been spamming in the International Merchandise label here on EQD from Kayou are apparently making the trip to other countries! They've confirmed that the United States and Europe will both be receiving English translation versions in the near future, with Japanese translated ones also happening.
Double Dove translated their press release for this, and sent over more pictures. They are also running a month long Pinkie Party flash event in Shanghai. Get all of that below!
Thanks to Double Dove for the translation and pics from here:
On October 17, 2024, Kayou held a press conference and officially announced that it had reached an in-depth cooperation with Hasbro, the world's leading toy and game company, and obtained the global authorization of the "My Little Pony" series. At the press conference, the English and Japanese versions of My Little Pony card products debuted for the first time, and plans to first sell them in Southeast Asia, Japan and South Korea. This marks an important step for Kayou in its global market strategy.
At present, Kayou has lit up many giant screens in core cities in countries such as Japan, South Korea, Singapore, Thailand and Indonesia, successfully attracting the attention of global consumers.
Ms. Jing Qian, head of Hasbro's China licensed consumer products, is also looking forward to this cooperation: "Kayou is an important strategic partner of Hasbro. We not only have many My Little Pony products, but also have achieved great success in the cooperation of Transformers cards and stationery products. We hope that fans in Japan, Southeast Asia, Europe and the United States can join the happy party of My Little Pony cards in the future."
Along with the launch of this conference, "Pinkie's Party" - a limited-time flash event of My Little Pony will also be officially opened. This one- month event landed in Shanghai. Kayou carefully created a flash store, theme check in points and interactive experience areas to lead the audience into the fantasy world of My Little Pony and experience the unique charm of Kayou products and franchise.
