In 2011, the hype train for season 2 was in full swing with release right around the corner. I don't think the fandom has ever reached that level of excitement since. The amount of ponyposting was off the charts, and it was all positive.
Time for history! Go get it all below.
2011
The hype before seasson 2 was legendary. We had an armada of marathons plans with groups across the fandom running events. And every day, Facebook's My Little pony page dropped another teaser to keep the ball rolling. It really did deliver in the end too!
2012
We were very trendy, and everyone wanted to talk to the pony fandom.
And so was Gravity Falls at this time! So someone ponified the intro and did an amazing job of it.
Also Minecraft. We had a Minecraft server briefly before I realized I didn't like Minecraft. Valheim though. I love me some Valheim. Something about blocks didn't appeal to me, bot voxels I'll take all day!
2013
The concept of Epona ponified was slowly becoming a thing, and a shirt company decided to do one of those flash sales with her.
2014
Pony Vinyls became a thing! I never thought the concept of a vinyl record would return, but we saw it and it was ponified.
Also Doctor Sombrero.
2015
"Even the smallest person can change the course of the future."—Galadriel, The Lord of the Rings: The Fellowship of the Ring
Friendship is Magic comic #34 released today. We also had another charity auction from Lauren Faust pop up, and we threw a gallery up of all the submissions we got for our Mascot competition!
2016
Can you imagine a Super Mario Galaxy level MLP game? I'd be so happy.
2017
Kirin plushies are still rare, but this was one of the best early ones and it still holds up even after years of finetuning people have done of the patterns for her.