In an effort to lower their overall debt, Hasbro has decided to let their eOne Film and TV studio go after just four years of service. For those that haven't been paying attention during our G5 coverage over the years, they acquired part of eOne back in 2019 for 4 billion. These guys have been heavily involved in the overall planning for our jump from G4 to G5 as mentioned during World Screen Events a few years ago where they mentioned re-inventing the My Little Pony brand into what we have now.
Back in April of 2022, Hasbro was dealing with a hedge fund called Alta Fox that was essentially looking to restructure the company by dropping the "brand blueprint strategy" which brought us such a huge amount of digital content. While that ended up failing in the end, it does seem like they are taking some of the recommendations to heart and switching back to what we used to know Hasbro as, where they'd rely on 3rd parties for their digital services instead of working on them in-house.
We will see where this goes for future pony content. For now, they already use studios like Atomic Cartoons, and have truckload of content planned for this year when it comes to colorful equines, so we definitely have plenty to munch on while we wait.
