Way back in December we posted about a company called Quantum Storey that was taking the My Little Pony G5 story and converting it into an XR style storybook. Today, they released a new press release detailing a bit more about the varius facets of what we can expect out of it.
We already knew it was a hybrid of augmented reality, virtual reality, and regular reading, but they go into detail on how the actual process will work. It's sounding like the focus will be on achievement points that unlock things from previous chapters that let you zoom back and check things out, promoting repeat reads.
I'm popping the press release below if you arew curious!
Thanks to Pipp_petal for the heads up.
Press Release:
Quantum Storey, creator of the world’s first mass-market Extended Reality (XR) storytelling platform, announced a multi-year collaboration with Hasbro to bring immersive storytelling and experiential entertainment to children, fans, and families.“Quantum Storey is excited to team up with Hasbro to add an entirely new dimension of interaction that will inspire young fans seeking a deeper connection with their favorite characters,” stated Quantum Storey CEO and Founder J.M. Haines, “and to kick off this collaboration, we are introducing the world’s first Quantum Movie Novel, My Little Pony: Virtual Magic, based on Hasbro’s major hit film, My Little Pony: A New Generation.”
Quantum Storey’s proprietary (XR) platform revolutionizes reading through a multi-sensory, self-paced, and engaging framework, meeting the needs of a new generation. This immersive approach of layered engagement provides multiple pathways to spark a young person’s interest in reading and motivates them to share the fun with others.
Strategically placed PortalPoints® facilitate a reward at the end of every chapter by transporting the reader inside the world they just read. Toggling seamlessly between traditional reading, augmented reality (AR), and virtual reality (VR) in short bursts strengthens comprehension and makes screen time more productive by turning traditional reading into active engagement. An achievements panel promotes winning by reading, unlocking filters of characters in the previous chapters, and allowing parents to receive notification of their child’s reading success.
Transporting from the page to Beyond the Story™ is the future of reading. Who would want to just read a book—when they can step inside®!
“We are thrilled to collaborate with Quantum Storey to offer readers new and exciting ways to experience our brands through their innovative XR platform,” said Marissa Mansolillo, head of Content Strategy for Hasbro Publishing. “MY LITTLE PONY is the perfect brand to launch with as consumers are eager to dive into the world of our new generation of characters, and learn more about their origins.”
Availability – The first Quantum Storey/Hasbro collaboration, My Little Pony-Virtual Magic, will launch in spring 2022. Additional titles including, TRANSFORMERS and CLUE are currently in development.
ABOUT THE QUANTUM STOREY COMPANY, INC.
The Quantum Storey is a woman-founded spatial computing and publishing studio focused on activating content by blending its patented XR technology platform with the love of storytelling. This immersive form of layered engagement defines a new consumer product category, marking the future of home entertainment and learning. Quantum Storey is making immersive XR experiences available to mass audiences, driving scalable, cost-effective deep technology and premium XR content across devices, platforms, and vertical markets by utilizing the readily available smartphone.
As a first mover in the XR space in 2017, Quantum Storey’s smartphone-based architecture pioneered a rich, high-end AR and VR experience accessible and affordable for families. Its first title, Operation YOU: Morning Nightmare, launched in 4,000-plus Walmart and Sam’s Club stores nationwide. In 2018, Quantum Storey created the first-ever XR multi-sensory experience Hotel Transylvania 3: Virtual Vacation bundled with a Blu-ray/DVD based on Sony Pictures Home Entertainment’s film Hotel Transylvania 3—paving the way for the full integration of XR technologies into popular entertainment.
Quantum Storey Company is headquartered at historic Raleigh Studios in Hollywood, with offices in Amsterdam, Mumbai, and Seoul. For additional information about Quantum Storey, please visit quantumstorey.com and follow @quantumstorey on Twitter, Instagram, Facebook, and LinkedIn. #WeRXR
