After thee success of generation 4 at Build-a-Bear, they apparently want in on that G5 acttion. They haven't announced any products yet, but they are planning on interviewing two of the voice actresses from the movie on their station over at iHeart Radio. Personally, I had no idea they had a radio station, but weirder things have existed!
The event happens at 2PM EDT on both the 19th and 18th of September. Here's hoping they reveal some upcoming plushie lines too!
Thanks to Christopher for the heads up!