2020 isn't going to be completely G4-free. Apparently Hasbro still has some projects in the works for our top tier cast.Teaming up with Mills Entertainment, a new "MY LITTLE PONY LIVE" tour will be making it's way across North America, with brand new music and stories dedicated to the mane 6.
Tour dates and tickets will be will be released on August 2019, but for now they only have a website up. The actual event starts in March of 2020.
For an example of other projects Mills Entertainment has worked on, their Twitter page has a few good pictures of what you might expect. They recently tackled a childrens show called "Daniel Tiger's Neighborhood" that has similar cartoony vibes.
We will get more info out as it comes in. For now, you can find the full press release below.
Press Release:
Produced by Mills Entertainment, Live Touring Production
Is Inspired by the Brand’s Signature Themes of
Friendship and Magic
PAWTUCKET, RI (June 3, 2019) — Hasbro, Inc. (NASDAQ: HAS), a global play and entertainment company,
and Mills Entertainment, a leading producer and promoter of branded live entertainment, today announced a deal to launch
MY LITTLE PONY LIVE. In its first original touring
production in North America, the all-new musical, inspired by the
brand’s signature themes of friendship and magic, will feature the
beloved pony characters affectionately called “the Mane Six”—Twilight
Sparkle, Pinkie Pie, Rarity, Fluttershy, Applejack and Rainbow Dash.
Also
included in the lineup is Spike the Dragon, also known as Twilight
Sparkle’s number one assistant and the seventh main character from the
hugely successful
My Little Pony: Friendship is Magic television series, which is currently airing its ninth season.
Set
to launch March 2020, full tour dates and details will be announced in
August 2019. Audiences can sign up now for exclusive tour updates and
ticket notifications, at the
official tour website, www.mylittleponylive.com. Tickets will be available
to the general public beginning in August.
Debuting an original story and new songs, the eye-popping, sensation-filled
musical extends a first-ever opportunity to generations of fans
across the country who will delight in experiencing what promises to be a
dazzling live celebration of all things MY LITTLE PONY.
MY LITTLE PONY LIVE will take audiences on an
unforgettable journey to Equestria, complete with exciting new
adventures, unexpected magic, as well as humor and heartwarming moments
reinforcing the power of friendship.
“We’re
thrilled to work with Mills Entertainment to bring MY LITTLE PONY and
the magic of friendship to life in a whole new way,” said Samantha
Lomow, President, Hasbro Entertainment
Brands. “Mills Entertainment has produced some of the most exciting
stage shows with a variety of brands, and we can’t wait for fans to
experience
MY LITTLE PONY LIVE.”
The
show is being developed primarily for a family audience, as the MY
LITTLE PONY fan demographic carries strong affinity across multiple
generations. With inclusivity as a
core pillar of the brand resonating with consumers, audience-goers of
all ages are expected to attend.
“Having
expanded from a consumer products brand in its early days to a powerful
entertainment player, MY LITTLE PONY is an iconic brand that has
touched people everywhere. We’re
proud to partner with Hasbro to bring the live show to fans across the
country,” says Michael Mills, CEO of Mills Entertainment.
MY
LITTLE PONY is one of the most globally recognizable brands with a
presence in more than 193 markets worldwide, including omni-screen
entertainment and all major consumer
products categories. For more than 35 years, the MY LITTLE PONY
franchise has become a significant part of pop culture transcending both
age and gender, allowing for amplified engagement with a broad spectrum
of fans with socially relevant messages of acceptance
and friendship. The brand has multi-generational appeal from kids to
moms who grew up with MY LITTLE PONY, as well as trendy tweens and
teens.
MY LITTLE PONY LIVE
is a creative collaboration between Hasbro and Mills Entertainment.
For more information, please visit the
MY LITTLE PONY LIVE tour website at www.mylittleponylive.com.
About Hasbro
Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World's Best Play Experiences. From toys and games to television,
movies, digital gaming and consumer products, Hasbro offers a variety of
ways for audiences to experience its iconic
brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH,
MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier
partner brands. Through its entertainment labels, Allspark Pictures and
Allspark Animation, the Company is building its brands
globally through great storytelling and content on all screens.
Hasbro is committed to making the world a better place for children and
their families through corporate social responsibility and philanthropy.
Hasbro ranked No. 13 on the 2019 100 Best Corporate
Citizens list by CR Magazine, and has been named one of the World’s
Most Ethical Companies® by Ethisphere Institute for the past eight years. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro)
and Instagram (@Hasbro).
About Mills Entertainment
Mills
Entertainment, a live entertainment content studio, and division of
Creative Artists Agency (CAA), collaborates with top talent and property
holders to create
unforgettable live experiences. With full global distribution and
partnerships worldwide, our specialty is taking shows from concept to
stage, serving as the complete solution in realizing the vision.
Current projects include
The Elf on the Shelf: A Christmas Musical, American Girl Live and Daniel Tiger’s Neighborhood Live!
www.millsentertainment.com
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