Build-a-bear has a few bits of news flooding the internet today. The biggest of which is the announcement of another lineup of pony plushies scheduled for later this year. Unfortunately no information is available on that one yet, but with the movie I'm sure it will tie into that somehow.
And to get people hyped up, at least over in Europe, they are running a Friendship Palooza event. People can go in, buy a plushie, play some games, grab a coloring sheet, and get a free blindbag pony. The event happens this weekend, and you can find a store near you over here. Get the official mailer for that below.
Thanks to Stefnie, Victor, and Perfect Blue for the heads up.