In an interview with Hollywood Reporter, Hasbro CEO Brian Goldner was asked about their general focus on boys over the years, and newer introduction of more girl focused things. His response included something pretty interesting; apparently 30% of the pony audience is now boys. He goes on to talk about creating more girl-focused ideas within their growing number of brands, but it's still interesting to see some official numbers come out about the crossover.
You can read the full interview over here.
Thanks to Zak for sending it.
