It feels like forever ago these things first popped up, and now we have details. Three sets will start it off, with the following:
6 Custom Dice
4 6-sided Dice
1 10-sided Die
1 20-sided Die
3 copies of one Exclusive Foil card (A full play set!)
1 Gamer’s Dice Mat/Mouse Pad
1 Dice Pouch
This essentially sets you up for most traditional pen and paper games, or stick with the pony CCG if that's your deal.
Thanks to Anthony for sending it!