Discovery Family is apparently heading to the Belmont Stakes with My Little Pony at the head. An event starting today is following a horse named American Pharaoh, with planned character battle polls, trading cards, and other social media games.
This all leads up to a marathon on June 6th covering all of season 5, coinciding with the actual triple crown horse race.
We will drop followups if anything super important happens as always!
Thanks to Andrew for sending it. Full press release below.
"American Pharaoh is certainly the horse to beat - but if there's anyone who can mount a serious challenge, it's THE COLLECTIVE power of the Mane 6," said Tom Cosgrove, general manager of Discovery Family Channel. "With the ponies' smarts, agility and love for friendly competition, the final jewel in the Triple Crown will be one hotly contested prize."
"Discovery Family Channel's tagline is "Let's Go!" - and we think that's the perfect message to send to American Pharaoh," said Rainbow Dash. "Fueled by our cutie marks - and, of course, my natural athleticism - we really can't be beat."
In the week leading up to Belmont Stakes, Discovery Family Channel's Facebook page will feature the Mane Match, with the cast of MY LITTLE PONY going hoof-to-hoof in fan polls against some of the sport's best contenders, in addition to humorous photo memes and digital Pony Trading Cards that outline the traits that make each pony a top contender. On Twitter, followers can enjoy @DiscFamilyDay's Equine Exchange, with each of the ponies posting motivational tweets - and occasional banter with the competition - under the hashtag, #TeamMLP.
Discovery Family on Facebook: https://www.facebook.com/DiscFamilyDaytime
Discovery Family on Twitter: https://twitter.com/DiscFamilyDay
To find Discovery Family Channel in your area, please visit: http://www.discoveryfamilychannel.com/channel-finder/
About Discovery Family
The leading television destination for families in the United States, Discovery Family is the #1 co-viewed cable network[i] in 2015 to date. Available in nearly 70 million U.S. homes, Discovery Family is a joint venture of Discovery Communications and Hasbro, programmed with a clever mix of original series, programming from Discovery's non-fiction library and Hasbro Studios' popular animation franchises, including MY LITTLE PONY: FRIENDSHIP IS MAGIC, LITTLEST PET SHOP and TRANSFORMERS RESCUEBOTS.
The smart entertainment choice for families, Discovery Family attracts children and their parents with the highest-quality, real-world content that appeals to the entire family in the General Entertainment, Adventure and Animals genres at night and award-winning animation programming in Daytime.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying CURIOSITY and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, ANIMAL Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks.
