We've had teasers pop up throughout the last week, but now we finally have the actual figures themselves appearing on their website! It looks like they are running with a blind bag style format here for at least the ultra rares, with $15 bucks each or $156 for an entire case. Each case includes:
2 FlutterbatBought singly you have a 2/12 chance of getting Flutterbat, Rarity, Vinyl, or Twilight. A 1/12 chance of getting Derpy and a 1/24 chance of getting the Ultra Rare which appears to be either Chrysalis or Discord.
2 Rarity
2 Vinyl Scratch
2 Pinkie Pie
2 Princess Twilight
1 Derpy - Semi Rare
1 Ultra Rare of the 2 villains (Chrysalis and Discord?)
Pre-orders are available now, with estimated shipping date being December 16th.
Head on over here for the store page.
(Update: Blind bag system may be leaving soon. Info as it arrives)
Thanks to Herbert, Jeremy, and Grant for the heads up!