Looks like Shapeways and Hasbro are getting a lot of attention from press since their partnership sometime back began. In a recent article by Time Magazine, the author mentions that this unlikely partnership is a key step to making not only 3D printing mainstream but an important step in brand and fanbase interaction.
It's a decent read and they mention pony throughout it so check it out at the link below!
Thanks to Masem for the heads up!
How to Keep 3D Printing Revolutionary
Twitter: Calpain