All of you out there in the plushie collecting sphere have a new set on the way from Aurora. While they usually specialize in molded manes for their pony plushies, the new linup appears to be aiming toward making them brushable.
Altogether we have 12 New styles, featuring Pinkie Pie, Rainbow Dash, Applejack, Rarity, Fluttershy, and Princess Twilight, with 6.5" and 13" sizes available, at $8 and $30 respectively
Expect them later in the year, with showcases at both Toy Fair in February, and Atlanta Gift Mart later in the year.
Get the full press release below the break!
AURORA® EXPANDS MY LITTLE PONY®™ PLUSH COLLECTION TO INCLUDE BRUSHABLE SPARKLING HAIR
12 New Ponies Hit Shelves January 2015 Growing Aurora’s Total Collection To More Than 50 Ponytastic Styles
Los Angeles – January 5, 2015 - Leading plush toy, gift and doll manufacturer Aurora World Inc.® today announced its award-winning MY LITTLE PONY plush collection of more than 50 styles gets a sparkling addition for 2015. Aurora’s 12 new ponies feature styled, “brush-able” hair with glistening, mylar accents, adding to one of the largest, MY LITTLE PONY soft toy collections in the toy and gift industry. PINKIE PIE, RAINBOW DASH, APPLEJACK, RARITY, FLUTTERSHY, PRINCESS TWILIGHT SPARKLE, PRINCESS LUNA and SPIKE THE DRAGON highlight Aurora’s diverse offering that already includes seated and standing plush, jumbo plush, keychain “clip-ons” and pony carriers.
“We strive to be a one-stop-shop for high-quality, high-value, distinct plush and styles that stay true to the MY LITTLE PONY characters,” says Michael Kessler, Aurora’s senior vice president of sales and marketing. Aurora also offers various MY LITTLE PONY merchandising programs that include full signage and display racks designed to increase sales at retail. “Aurora will continue to expand its diverse MY LITTLE PONY plush collection to meet growing market demand.” says Kessler. MY LITTLE PONY is one of Aurora’s best selling licenses in a portfolio that includes thousands of “everyday” and seasonal plush toys and dolls.
Aurora’s 12 new styles feature six characters -- PINKIE PIE, RAINBOW DASH, APPLEJACK, RARITY, FLUTTERSHY and PRINCESS TWILIGHT SPARKLE -- in the popular size (6.5”) and all new medium size (13”); all ages -- SRP: $8 and $29.50, respectively. Earlier this year, Aurora’s MY LITTLE PONY - PRINCESS TWILIGHT SPARKLE won a “Seal of Excellence (Plush Toys Category)” from Creative Child Magazine.
Aurora showcases its products at over 50 industry trade shows each year including the upcoming Atlanta Gift Mart in January 6-13, 2015 and Toy Fair New York February 14-17, 2015. Aurora products are available in more than 25,000 specialty stores and gift shops worldwide as well as online at http://shop.auroragift.com. For more information or to make an appointment at an upcoming trade show, visit http://auroragift.com, email info@auroragift.com or call 888-287-6722.
About Aurora
Aurora World, Inc. is a leading manufacturer and supplier of high quality, competitively priced plush toys, dolls and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the company has headquarters in Korea, United States, the United Kingdom and Hong Kong, and has ascended quickly to become a respected leader in the toy and gift industry. Aurora created the international plush toy phenomenon - YooHoo & Friends™ - and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as FAO Schwarz, top gift and stationery chains such as Nordstrom, Hallmark and Papyrus, hospital gift shops, fine florists and specialty stores worldwide. Learn more at www.auroragift.com.
About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios is responsible for entertainment brand-driven storytelling around Hasbro brands across television, film, commercial productions and short-form. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com and follow us on Twitter (@HasbroNews).
MY LITTLE PONY and all related characters are trademarks of Hasbro.
