Ponies have ascend yet another tier in the world of merchandise. When you reach this point, there aren't many other areas to reach out to. Truly a magical thing has happened, and the image above speaks better than I ever could.
You can now get yourself a My Little Pony themed Water Weenie as part of the Rainbow Power lineup. I remember when these things used to be in the prize box for getting a gold star every day at school for a month. I never did make it to the point where I could win one though. Poor young me.
Thanks to mlpon3 for the heads up!
