Hasbro is a big company, and big companies tend to work in mysterious ways. With Rainbow Rocks theater release dates and locations dropping almost every day, it's interesting to look into what exactly prompts a brand to go from Saturday morning cartoon or board game to big screens around the world.
Business insider has done an article all about that, covering everything from Transformers and pony, to their journey into turning Battlefield into a movie. While it doesn't really get too in depth into our world of cartoon horses, or why we ended up with cartoon humans for our go at the theater instead, it does paint a good overall picture.
Head on over here to read it!
Thanks to Damon, James, and everyone else that sent it.
