In the world of big business, revenue is usually the force that eclipses everything. If something is increasing that overall %, chances are it isn't going anywhere anytime soon. The Girls category over at Hasbro is reporting a whopping 21% increase, crediting both My Little Pony and Equestria Girls as the primary sources. To put it in perspective, it looks like Boys only increased by 2%, while their games and preschool business both fell by -4%.
With season 5 confirmed a few months ago, and pony in general rumoring action long into the future, I don't think this ride will end any time soon.
Full report over here, thanks to SleepySteve, Mike, Matt, and everyone else for the heads up!
Update: Video report here.
