Woke up to an interesting article this morning in the Wall Street Journal about toy makers and their strategies to extend the lifespans of their doll lines by appealing to the older crowds. As we know, EqG is an attempt at that but Hasbro appears to be trying some other things as well to appeal to older kids such as so called pony salons.
The article gives us a bit more detail into Hasbro's thinking behind EqG and their other marketing attempts in the past year or so and is an interesting look into the world of marketing. I've got some pictures after the break, but if you have a Wall Street Journal subscription online you can read the article here.
Twitter: Calpain
