My Little Pony Friendship Rainbow Kingdom Playset - With Friendship Keys

One of the less publicized announcements from the London Toy Fair was the playset found up above.  This is the first time I've actually seen images of the thing.  For all you collectors out there it is probably going to be yet another addition to your way-over-ponified rooms. For everyone else, there is an interesting description to go along with it.  While these may or may not be related to the current season's keys, It's still worth noting:

Ages 3 and up, Available Autumn 2014
My Little Pony fans can discover the newest royal empire inside the Friendship Rainbow Kingdom Castle Playset, a grand three level palace fit for a pony princess! Use the friendship keys to unlock a number of magical accessories within the kingdom, including a wardrobe, vanity, book, and treasure chest. Pony friends can travel the kingdom in style on the rolling cloud car, taking a ride down a fun swirly slide.

Thanks to Andrea for the heads up!  More Toy Fair stuff over here.