Hasbro has signed on with Grey New York to handle future advertising for My Little Pony. Included in their new campaign are the usual ones you would see in the newspaper, mobile, digital, and activation advertising. What does this mean for us? Maybe an influx of new pony fans? Who knows! I have a feeling Friendship is Magic is going to last a long time if they keep pushing it like they are though.
More information over at The Drum.
