With Equestria Girls creepign into the doll market and the usual pony releases being scooped up by the masses, it's not too surprising that Hasbro's big money maker is the girls toys section. A specific quote from Yahoo finance highlights that specifically:
By category, Hasbro reported its strongest sales in the girls category — which was up 29 percent on the successful debut of My Little Pony Equestria Girls as well as the debut of Nerf Rebelle and increased sales of Furby and other My Little Pony products.
Hopefully we get more normal pony stuff once season 4 is in full swing. I do love me some molded figures. Check the full report out over here.
