Similiar to how Equestria Girls first appeared to the public, another new trademark has been filed by Hasbro for a toyline going by the name of "Rainbooms". According to the identification section, this one is specifically targeting:
Toy ponies and accessories for use therewith; dolls, doll clothing and doll accessories for use therewithI guess only time will tell what it actually is!
Thanks to Nibmratchet for the heads up.