Fantastic news on the viewership front you guys! The HUB released a statement mentioning that MLP:FiM took the top spot last weekend, beating out several larger networks in many key demographics. The HUB as a whole has been showing steady growth with many of its shows showing a significant increase in year-to-year viewership across several demographics. Good to hear that the network that gives us pony is doing so well!
Check out the official numbers and a link to the article after the break.
LOS ANGELES - The Hub TV Network proves why it is the fastest growing children's cable network. The special coronation episode of "My Little Pony Friendship is Magic" outperformed Cartoon Network, Nicktoons, Teen Nick, Disney XD, Nick Jr., and Sprout in a variety of demos.
Additionally, The Hub continues to demonstrate year-to-year growth in Total Day and Prime with double-digit growth in all key demos due to strong performances by "My Little Pony Friendship is Magic," "Littlest Pet Shop," "Kaijudo: Rise of the Duel Masters," "R.L. Stine's The Haunting Hour: The Series," and "Family Game Night" during the weekend, as well as the Tuesday primetime block of "Superman: The Animated Series," "Batman Beyond," and "Batman: The Animated Series," along with primetime movies, "Zathura: A Space Adventure" and "The Nightmare Before Christmas."
Also, in Total Day, The Hub is tops in co-viewing, thereby validating its status as a network for children and their families. More Kids 2-11 are watching The Hub with an Adult 18-49 than any other kid cable network, including Nickelodeon, Disney Channel, Cartoon Network, Disney XD, TeenNick, Sprout, Nick Jr., Nicktoons, Adult Swim and Nick at Nite.
"My Little Pony Friendship is Magic" Highlights:
A new episode of "My Little Pony Friendship is Magic" (Saturday, 10:30 a.m. ET) beat key competitors in numerous demographics, including the following:
- Kids 2-11, The Hub outperformed Teen Nick (+240%), Nicktoons (+136%) and Sprout (+101%).
- Girls 2-11, The Hub outperformed Nicktoons (+526%), Teen Nick (+168%), Sprout (+90%), Disney XD (+42%), Nick Jr. (+41%) and Cartoon Network (+22%).
- Kids 6-11, The Hub out-performed Sprout (+353%), Nick Jr. (+115%), Teen Nick (+37%) and Nicktoons (+9%).
- Girls 6-11, The Hub out-performed Sprout (+500%), Nicktoons (+380%), Nick Jr. (+324%), Cartoon Network (+36%) and Teen Nick (+33%).
For additional data on other HUB programs, follow the link here.
