It looks like Lego has officially shut down the pony toy vote over at their Cuusoo website.
First and foremost, congratulations to Addam for gaining so many supporters for this very well done concept on LEGO CUUSOO. The work you have put into the concepts for potential LEGO renditions of My Little Pony figures and playsets is outstanding.
We know My Little Pony is very popular, and these concepts would make great products. Our team has done our due diligence. Since the property is owned by Hasbro we've decided it’s neither a brand fit nor a strategic fit for the LEGO Group to pursue a My Little Pony license, and so we will not consider My Little Pony projects on LEGO CUUSOO further. We see how enthusiastic and hopeful MLP fans are at the possibility of a LEGO line and are sorry to be the bearers of this disappointing news.
Since LEGO CUUSOO opens us to new product suggestions, naturally people will suggest concepts that aren’t a strategic fit. We are grateful for the spirit behind projects like the My Little Pony - Friendship is Magic project. It keeps us sharp and looking toward the future of the LEGO brick.
I guess we can't win them all! Who knows what the future of pony will bring though? Keep supporting the existing toys and they may just jump on this later on down the road if we get big enough. I have to admit, a giant Lego Cloudsdale would have been amazing. I'm sure some of you out there have some old white bricks floating around. Go build one!
