This video gives a better perspective of the ones announced earlier, as well as revealing a new LYRA. (Or heartstrings).
Here's to hoping Trixie isn't Lulamoon!
Hit it up the video after the break! The actual pony starts at around 2:10
Prices:
Zecora-$9.99
White Celestia-$19.99
Trixie/Scratch/Nightmare Moon/Pinkie/Rainbow Dash/Yellow Pony/Pink Pony Set-$34.99
157 comments:
Today is so full of pony!
ReplyDeleteBride of Frankenlyra.
ReplyDeleteSauceome!
ReplyDeleteNow we finally got packed with pony.
ReplyDeleteThis make me thing about Derpy's issue, what about Hasbro is getting ready to release a Derpy set?
ReplyDeleteI am gonna be broke come fall...
ReplyDeleteBUT ITS TOTALLY WORTH IT FOR THIS!!!
Video does not work for me? It says it's not available online. Guess I have to try later on my computer instrad of my phone. Also, first. (And never doing that again)
ReplyDeleteOMGEEEEE
ReplyDeleteToo much today, too much.
ReplyDeleteLuna Eclipsed #1
White Celestia
Nightmare Moon
Can't take much more, send help!
Woot
ReplyDeleteMore action fi- I mean ponies
God how times have changed
Nevar Forget 2-11-2012...
ReplyDeleteThe day bronies the world over collectively shared the same look simultaneously...
The expression popularized by a recent SNL Digital short...
I need to go change my pants now.
@mrjoshmacintosh
ReplyDeleteI'll be right there with you with empty pockets and an armload of ponies.
6:00 That headless little girl manequin with the Twilight plushie.
ReplyDeleteI love how he's all meh about transformers and then has a fluttergasm when he gets to the ponies.
ReplyDeleteGoodness, we're getting hit with a tidal wave of ponies today. Episode announcement, marathon, new episode, and more figures. Wow. Budget carefully, guys...if you do budget that is.
ReplyDeleteLyra's official name is Heartstrings? O_o
ReplyDeleteMake a link please. The embedded video doesnt work for me D:
ReplyDelete"Is that Manga Spiderman?" LOL this is awesome. Gonna watch the whole thing.
ReplyDeleteAnd a Lyra brushable now too. I can see these hurting the sales of the custom toy makers in the community a little bit. Though I've noticed the sales of customs have been going down lately. Seems to be all about the plushies lately.
ReplyDeleteHasbro you are my new, and may I add only, favorite corporation.
ReplyDeleteI love you guys.
Nice... I love how the person presenting them was so into it! Respects for the people working on the display and the toys! ^^
ReplyDelete"Scared away most of my male viewers."
ReplyDeleteOh, no. No you did not, good sir. *squee*
A WHITE Celestia?
ReplyDeleteA glow-in-the-dark Zecora?
An actual figure of Vinyl Scratch?
My brain just went 'splack!' from the sheer awesomeness!
This comment has been removed by the author.
ReplyDeleteI just had the world's biggest ponygasm all day today. Whew.
ReplyDeleteHasbro... you dont even know the amounts of money that you are going to receive
ReplyDeleteMy best pony? My best pony is a toy! *dances happily*
ReplyDeleteIt's too bad the White Celestia still has those inane lines. "My wings are so pretty".
ReplyDeleteAwesome Pony toys and awesome Transformer toys! This is the best day ever!
ReplyDelete@Flutterfan
ReplyDeleteAnd the plushie looks like somebody tried to tear its mane out. Or maybe it's just me...
Plushies still reach up to several hundred USD, don't they?
He didn't know who trixie was? for shame! Also it looked like the Hasbro employee was wearing a we love fine rainbow dash shirt of some sort?
ReplyDelete... i suspect i will be droping money for the zecora and nightmaremoon.. le-sigh..
ReplyDeletethe annoying thing is they freak out about that one display and then we see bearly much of the rest of the display. But I suppose that could mean there are more ponies to come before the fall wave arrives? (That or Lyra/Heartstrings is part of another wave, not impossible considering she already exists as a blind bag pony and that and the toyline seem to intersect a bit...)
ReplyDeleteY u no release Lyra and Bon-Bon as a set?
ReplyDelete:3
Well, time to save ALL my money for Hasbro.
ReplyDeleteToys "R" Us Exclusive? Mother F**ker!
ReplyDeleteSo White Celestia ($20) and Zecora ($10... she's a pricey little pony) will be sold separately, while the rest of the group around Nightmare Moon will all be sold together in a set ($35)
ReplyDeleteIt's DJ Pon3 (pony) guy. Not Pon three. Come on, it's not Deadmou Five. I'm also going to guess that it's Cadence [keyd-ns].
ReplyDeleteI love that the staff ID necklaces have Pinkie Pie on them.
ReplyDelete@Harwick
ReplyDelete...whoops, sent that one early.
I guess packaging all of the Fan favorite ponies with Nightmare Moon and selling it as one big bundle is a way to minimize risk. No picking and choosing for fans though.
@Alexis Saravia
ReplyDeleteIt's almost like you didn't watch Equestria Girls where she *was* called DJ Pon-three.
At 2:50 squee!
ReplyDeleteoh my god
ReplyDeletethe cutie mark
Yes! Trixie toy! Oh GOD let them not somehow fuck it up.
3:56 So you poke Celestia's flank and her wings go up?
ReplyDeletegood thing i sold my old phone to a friend recently and i profit of $80 bucks
ReplyDelete@Rebecca Gunn
ReplyDeleteYeah, i really wanted a closer look at the ponies on the stairs and the possible new fillies.
Agh! Change Celestia's voice. You're so close to being perfect, Hasbro!
ReplyDeleteWait... Toys R Us exclusive
ReplyDelete*lives in Mexico*
Im about to cry
Who is this guy, he's great. He sounds like Andrew Garfield.
ReplyDeleteI'm very happy about Lyra.
ReplyDeleteAlso, in the other post, Seth said he will buy 300 Zecoras, that will cost him $3000.
@TechnoTrot
ReplyDeleteYa, they got it wrong too :).
We still need Bon-Bon, though.
ReplyDeleteThe win has been doubled. As will my collection come fall <3
ReplyDelete$20 might be okay, but $10 for the small ponies seems be too much. $6.99 or so would be fine.
ReplyDeleteAll my money. Right there.
ReplyDeleteWell, maybe not, but seriously; a toy Nightmare Moon? I think that's the first black MLP toy ever. Wow.
@Kadreal
ReplyDeleteHe knew who Trixie was, he said it at the very beginning. He didn't know who the yellow pony was.
I didn't even notice Lily until he mentioned it.
I love how he got more and more excited as he saw more.
ReplyDeleteThey have Trixie!
ah! And a white Celestia?!
AND Zecora!!?!
AND NIGHTMARE MOON!!!
!!!OMG ITS DJPON3!!!!!!
Shut up and take my money hasbro
ReplyDeleteA bundle with Nightmare moon, Trixie, and Vinyl. This fall is going to be so awesome!
ReplyDelete*single tear*
ReplyDeleteThank you Hasbro (though I'll feel bad if I buy Lyra without BonBon...hint,hint.)
Didn't a custom Vinyl Scratch go for like 600 bucks at BroNYCon?
ReplyDeleteThat Lyra figure is messed up, I don't see hands on it at all.
ReplyDeleteI already have most of the Mane 6 as brushables, except Pinkie and Fluttershy, so I'll have to hold off on buying a Pinkie until this set comes out. I'll end up with another of the same Dash I already have, but I need Trixie and Scratch.
ReplyDelete@mattwhite924
ReplyDeleteAlso, it's got an entirely wrong pose. She should be sitting, preferably next to Bon-Bon.
so it's part of a set? wow.
ReplyDeletebravo! bravo! *claps* great job on giving us the inside scoop of upcoming releases!
ReplyDelete....im preordering these. i will find a way!!
6:00 DAT PLUSHIE!! HHHNNNNNGGGG
ReplyDeleteDidn't expect the Celestia to be that big.....
ReplyDelete@TheElectricWind
ReplyDeleteI know that feel bro.
@neverending
ReplyDeletei believe the reason for that is because its a glow in the dark Zecora, not a regular pony.
Is Lyra being sold individually? Please let it be so.
ReplyDeleteEhh, I wish I could choose what ones to buy instead of getting them as a set. I only wanted DJ, NMM, and maybe Zecora.
ReplyDeleteMy friend on Skype had this to say:
ReplyDeleteThe set with vinyl scratch is a toys r us exclusive that also comes with RD and PP and some other bitches I dont care about it will cost 35 bucks and i will buy 7 and punch a little girl in the face if i have to
LYRA
ReplyDelete/plays Hallelujah chorus
Lyra better be named Lyra, that's all I'm saying!
ReplyDeleteIt's "Cay-dense", not "Cah-dense"!
ReplyDeleteOMG MY BRAIN EXPLODED TWICE
ReplyDeletesrsly; there's way too much awesome for a single day today.
I might just buy Zecora by herself.
ReplyDeleteWell there's goes some more of my money this fall ^_^
ReplyDelete@Pixel Coder
ReplyDeleteLyra will almost certainly be called "Heartstrings" like the blindbag that looks like her.
But she'll always be Lyra to me!
Please bring these to the UK Hasbro... ;-;
ReplyDeleteA wee little Lyra <3 Now all I need is a wee little Bon Bon and I'm set.
ReplyDeleteMeh, the toys need more show accuracy, more posability and less brushable hair. :/
ReplyDeleteSo Celestia says the same things as the old one for now; but that's just because the one on display there is a prototype?
ReplyDeleteMe Gusta... I think...
I'm so glad she gave us prices. Now I know how many meals I need to skip. Spreadin' the word. LIKE JELLY. I'm sorry. Sticky Jamm! *gallops awaaay*
ReplyDeleteWhere is this guy, anyway?
GOD DAMN IT HASBRO! I JUST WANTED THE NIGHTMARE MOON! AND I NEED TO SHELL OUT 30+ DOLLARS!
ReplyDelete...I will have you yet, my moon princess!
Here's hoping that Hasbro calls Lyra "Lyra" for this toy, and not "Heartstings". *fingers crossed*
ReplyDelete@DrNazus
ReplyDeletePrincess Molestia?
@Mike
ReplyDeleteSomehow, I doubt they're going to change what Celestia says.
She needs some lines from the show, like saying "my little ponies", or "hello Twilight Sparkle, and hello to your friends too", or "You'll never get away with this, Discord!", but that would probably require them to make a Discord toy, hint hint.
Did ANYPONY notice the grown-up filly version of Scootaloo in the background? I mean, that's exactly her colours! And a pegasus too!
ReplyDelete(Apologies if she appears in the video- it isn't working for me, but I noticed no one mentioned her)
See, this one line is what I like about this.
ReplyDeleteThe filmer asks: How did this set come about.
And the woman running the display says: "Feedback from Fans."
The fact that both Hasbro and Studio B take direct feedback from the bronies and turn it into show appearances and toys... that's one of the things that makes this fandom so unlike all the others.
Dude, those people at the pony booth: it seems they KNOW THEIR STUFF:
ReplyDelete1-Welovefine tees
2-Responded 'Oh yeah, definately' when that dude was talking about shout-outs
3-Knew about the goings-on at the MLP:FIM facebook page
4-Said something about'feedback from the fans' (maybe a little ambiguous whether Bronies or the original intended target audience; but perhaps it's both)
A clear sign of good collaboration, organization, and networking on the business side of things... perhaps I will invest in Hasbro... Next stop: market research!
I think Nightmare Moon is probably the first villain toy that Hasbro has ever made for MLP, at least that's what I got from CR's retrospective.
ReplyDelete@Mike
ReplyDeleteWell if that happens...
We can reprogram her! We have the technology!
i want this 35$ set so much xD
ReplyDelete@Mike
ReplyDeleteoops, I meant to reply to:
@MyBoyJ
>Heartstrings is the trademarkable name
ReplyDelete>mfw
@Mike
ReplyDeleteWe can make her better than she was before.
Better.
More accurate.
Less lame.
She will be:
The Six Million Dollar Alicorn.
"The horror the horror" Pony.
ReplyDeleteOkay, I know I'm a big nerd for doing this, but THAT IS NOT LILY. His friend even said "Flower Wishes" After that. That pony is DAISY. NOT LILY. It's NOT the pony that says the 'horror' line! GAHHHH.
Yeah sorry, but I keep having people say it's Lily all day. When one look at her cutie mark confirms it's Daisy. >_<
I think I saw the symbols for facebook and twitter near the poni display? Perhaps that might also be significant? Perhaps it's related to the fact that Hasbro's working with that company that made Farmville and other stuff? That's speculative though, I guess.
ReplyDeleteI wonder if they will ever make bon-bon just because they know the fans happen to like ehr as well.
ReplyDeleteI eman p0n-3 is already amazing.
@MyBoyJ
ReplyDeleteAnd 20% cooler, of course
@Mike
ReplyDeleteBut of course.
OMG OMG OMG
ReplyDeleteHere's a thing for y'all to consider. Studio B likes to promote the toys in the cartoon (like all the sets for example), so could DJ P0N 3 and Lyra actually get more screen time though having her own toy?
ReplyDeleteTank managed it :P
@MyBoyJ
ReplyDeleteWhat with all the awesome stuff today, I guess this came true:
http://knowyourmeme.com/photos/211302-im-gonna-x-todaynope
Oh well. Guess I gotta keep of the interwebs tomorrow.
I'm now okay with the name Heartstrings as Lyra's real name thanks to Anthropology. You guys should start reading it by the way if you haven't already. The writing's brilliant.
ReplyDeleteAll I needed to hear was the Hasbro employee at the booth saying "Yeah, we just had a lot of feedback that people wanted a white one because it was more true to the show". They listened, my bronies, they listened!
ReplyDeleteWho is in the picture frame that's next to Lyra in the title image above? Not the wedding envolope thing... the little picture frame. It almost looks like Twilight and some stallion, but I can't rightly say.
ReplyDeleteCustomizers can put a little picture of BonBon in there.
That Pinkie Pie, I'll walk into a Tays R Us for that one!
ReplyDelete@Harwick
ReplyDeleteOn further inspection, maybe the mane six, all bunched together to get their heads in frame?
Still would be better with BonBon.
Nightmare Moon.
ReplyDeleteYes, please.
I had wondered if the reason they were introducing Cadance as a pink Alicorn was because there was plans to make the Celestia toys white. That seems confirmed now. I'm very happy.
ReplyDeleteGotta get that $35 set...only problem is...it's gonna be hard to make sure that each one is free of imperfections...that's what I hate about sets...only 1/5 of the Celestia/Luna sets I found had them both in perfect quality.
ReplyDeleteI'll have to wait for the episode/special to air before I know if I'm interested in all the Shining Armor and Princess Cadence stuff, but OMG everything else will be going straight in my shopping cart come Fall. I just hope they make Bon Bon for Lyra and that they use their fan names (or real names in Trixie's case. It would be downright ridiculous if they named her Lulamoon just because they don't want to trademark another name.)
ReplyDeleteOh my god I want nightmare moon!!!
ReplyDeleteurge to buy rising....
ReplyDeleteNightmare Moon must.. be had...
ReplyDeleteIT'S TWALAGHT SPURKLE'S BALEWN!
ReplyDeletemotion of friendship express at bottom of frame... hypnotic... overriding cognitive functions... must buy friendship express train set...
ReplyDeleteNNNNNNNOPE. I'll be fine with McD's cheap but accurate knockoffs.
ReplyDeleteAnybody else see a headless kid holding what appears to be a prototype of Brain Injury Twilight?
ReplyDeleteChills...
I WANT THAT TRAIN.
ReplyDeleteSeveral moments ago: "The Great and Powerful Trixie? Well, my life is complete."
ReplyDeleteNow: "A set...? A... SET? A SEEEEEEEET?! MY LIFE IS RUINED!"
(What a drama queen.) Here's to hoping for eventual individual sales.
I've got this urge to import this just because X)
ReplyDeleteHere's a money question: Are DJ-PON3's glasses removable, and if so, are her eyes red underneath those glasses?
ReplyDeleteExcuse me while I go put on a fresh pair of pants
ReplyDeleteWe need Granny Smith and Big Macintosh as a set. C'mon, they are marketable. I mean we have Shining Armor, why no Big Mac? And Granny Smith in a playset with the rest of the Apple family would be something worth 30 bucks.
ReplyDeleteOmg Lyra as well?! Keep em coming Hasbro.
ReplyDelete@Rockabore
ReplyDeleteI agree, I want a Sweet Apple Acres set. But there are some awesome things on display here, I want the Zecora and Nightmare.
I got a pink Celestia for my birthay and painted it pearl, I think it looks nicer than the flat white one here, but still I could have saved so much time and effort.
Ok, that's not just Celestia, that Molestia. Seriously. Squeeze it's ass and it flaps it's wings. Molestia. No question.
ReplyDelete@Brownie: You're funnier than you think.
ReplyDeletetheres a problem. i keep throwing my money at the monitor but it won't take it.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteMy inner TransFan is battling my inner Brony as to which awesome toys I should buy. It's currently a tie between Nightmare Moon and Shockwave.
ReplyDeleteHaha, I am SO glad Los Angeles has like fifteen Toys R Us stores!
ReplyDelete@Cgeta Here's the link: http://www.ustream.tv/recorded/20381222
ReplyDeleteAfter a while the wobbly camera motion made me nauseous!
Did anyone get a look at the Pinkie Pie ornament? In the photo set linked to in MyLittlePonyNews, I could barely make out that it was a Pinkie Pie ornament next to the Baby Spike automatron, not enough to see if it was different from the one from last Christmas. Seems that Hasbro makes a Pinkie Pie ornament every year!
inb4 I buy all of this
ReplyDeleteinb4 I buy all of this
ReplyDeleteThis comment has been removed by the author.
ReplyDelete@TheElectricWind Same here. I can tell how you feel :( I f*cking want that Zecora!
ReplyDeleteauuuggh. As if the picture earlier didn't make me want these enough, the video has now convinced me I may need to form a separate checking account at my bank just for ponies. And I even want both Princess Cadence toys/the set.
ReplyDeletehttp://toyfair12.asmzine.com/gallery/hasbro/my-little-pony/slides/DSC05791.html
ReplyDeleteHere's a good pic of Nightmare Moon. Stunning, by far the best looking FIM toy.
ZOMG!!!!! I want that Nightmare Moon!!! :o
ReplyDeletewell, Hasbro, I have paid you money all my life for things from GI Joes to Magic cards to D&D books, and now I can tell you the gravy train will continue to roll into my thirties. please let me give you handfuls of cash for that Lyra and Vinyl Scratch RIGHT NOW.
ReplyDelete(and then kindly make a Roseluck and Octavia, if you're so inclined and want more of my dollars. no pressure though!)
Oh man they better post the moment these are out in stores
ReplyDeletePRINCESS CADENCE is in the pictures!
ReplyDeleteOh! the star wars Sand Storm figures! and they're finally making an Imperial Guard for the Vintage collection! so excited! oh, but I AM excited for ponies too! I'm totally buying that pack and lyra!
ReplyDeleteWANT TO GO TO AMERICA THIS FALL! ;(
ReplyDeleteI wish I could buy NMM, DJ PON3, Trixie by themselves. I already have all of the mane six, and I have no want for blindbag ponies. D:
ReplyDelete"Now I'm going to go straight to the good stuff" --- then goes to Star Wars.....
ReplyDeleteGO BACK TO THE PONIES!!!
Does he actually come back to the ponies after minute 6:00? I'm too lazy to watch the whole video.
ReplyDeleteDid anyone else notice the Giant Twilight plushie? I saw it twice out of the corner of the camera
ReplyDeleteMY FANGIRL CAN'T HANDLE THIS.
ReplyDeleteI NEED THEM ALL.
:'D
God, Celestia's going to be a disaster! Press her flank and she gets a wingboner. Great job Hasbro. That will certainly make the cloppers happy *Scarcasm*
ReplyDeleteI would love to see this in a youtube link? Anyone know how to do that uStream kinda derps on my ancient computer.... As in the spinning rainbow beach ball of doom.
ReplyDeleteLyra's eyes are supposed to be gold...
ReplyDelete