Anyway, you can find the presentation below!
Professional Pony Presentation
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This right here is a full on 25 minute presentation on my little pony at a professional marketing convention. They are taking over the world! Look at fluttershy up there... she planned it all along. That cute demeanor and her "animal care" job were just fronts for a secret pony propaganda operation she was running in her apple cellar.
Anyway, you can find the presentation below!
Professional Pony PresentationShare This!
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83 comments:
In my opinion, these are NOT getting old. I love seeing these.
ReplyDeleteRoman500 What you said.
ReplyDeleteProfessional you say? Watching.
ReplyDeleteToo quiet!
ReplyDeleteWhat viethra said. (I just want to be a part of the comments too)
ReplyDeleteCompanies need to be more like VALVe.
ReplyDeleteI think I´m going to like this, will watch it later when I have time ^^
ReplyDeleteI can hardly understand any of this because of volume, but I'm going to watch the entire thing to see if the promised sing-along happens.
ReplyDeleteEr, what episode is about getting your period?
ReplyDeleteo_o
She said there was an episode that she thought was about getting your period? Any idea what she's talking about?
ReplyDelete@Anonymous Probably Call of the Cutie.
ReplyDeleteOh lawdy, could today possibly get even more awesome? (please do!)
ReplyDeleteGee, all these presentations sure are cOLD.
ReplyDelete@BagOfChips Call of the Cutie. That entire episode's basically a gigantic puberty metaphor.
ReplyDeleteNice to see a well done and professional looking presentation.
ReplyDelete@Anonymous
ReplyDeleteAnd here I thought it had something to do with their life calling!
Way better than a college presentation about "Why you should watch". Very professional indeed
ReplyDeleteNine million page views? Get with the times :D
ReplyDelete@BagOfChips
ReplyDeleteALL OF THEM
I need a source on the Egoraptor claim NOW!!
ReplyDeleteWow this is really good! I enjoyed every moment of this presentation!
ReplyDelete@Anonymous
ReplyDeleteIf you look on his Youtube channel in the "Recent Activity", he favorited "Night of the Pony".
@Anonymous
ReplyDeleteI think you're on the wrong page :D
But he liked Night of Pony on YouTube, if that helps.
@Anonymous Ouch, looks like I was upstaged. Oh well.
ReplyDeleteAnyway, it was actually a breath of fresh air to see a professional presentation. In my opinion, it was very well done.
ReplyDeleteAlright, watched the whole thing and liked it a lot. I was a bit bothered by the Equestria Girls video though as I'm under the impression that the song itself isn't really something bronies like that much, but otherwise, more of this stuff :)
ReplyDeleteI think there are a few bronies in there, because if you listen, when she says fans of the plot there are a number of giggles in the audience.
ReplyDeleteVery well done. The historyish bits were boring to me, but that's mainly because I already knew all of it.
ReplyDeleteI'm going into marketing so this is interesting; I've always liked VALVe's stance of letting the fans do and openly embracing anything they want with the material just short of blatantly ripping them off and stealing profit from them.
VALVe has sponsored many fanmade videos, comics, you name it, on their TF2 blog and consumers who have produced maps, hats, assets for Team Fortress 2 have made thousands of dollars through their partnership with VALVe.
I'm glad Hasbro seems to be going about things with the same mindset; if they're not absolutely directly stealing money from us, it's free advertisement. This should not be shunned and cease and desisted but embraced.
I'm hoping more companies start thinking like this.
Anyone know what the guy at the end says to which she responds, "but it's not nearly as loved"?
@Anonymous
ReplyDeleteI don't see what liking something that is parodied has to do with liking the parody.
I don't like the original but I love the parody. I don't like many of the originals of weird al's parodies, but I like many of his parodies.
That was EPIC!
ReplyDeleteSure felt professional; I fell asleep immediately.
ReplyDeleteThat presenter gets props for mentioning Cartoon Brew's now-infamous "End of creator-driven era", the 4chan explosion, 4chan's futile attempts to stop the herd, and "I'm going to love and tolerate the shit out of you!".
ReplyDeleteI still find it ironic (and funny) how all the popculture and subculture sites are trying to stop the expansion of the fandom despite them being based around other similar fandoms.
It's a cliche...but...
"Haters gonna hate."
Sound could use some cleaning or subtitles.
That was really well done. Information about the show itself was cut a bit short, but that was understandable given the audience there. The ending seemed a bit abrupt and the last lesson was a bit unprofessional as opposed to the introduction with the concept of customer relations.
ReplyDeleteI hope those web and marketing professionals in the audience learned a thing or two from this presentation.
@BagOfChips
ReplyDeleteHe said his website has more hits than EqD.
Haha, Seth Ito. Everyone is someone else on the internet!
I really enjoyed the presentation. Reminds me of one of the guest speakers at this business summer camp I went to a few years ago. That is, AWESOME.
"Um, and..." OMG, I cannot stand presenters who do that, whether or not they are aware of it. Still, not a bad presentation.
ReplyDeleteGreat job!
ReplyDeleteThis was an excellent presentation. I learned a lot of the history that occurred before I joined the herd (someday we will get a history channel special like this).
ReplyDeleteOnly downside to it, is the player and setup have no option to download and archive this video. Definitely one for my presentation collection. Off to send some emails and see if I can get a raw file.
That was pretty cool. My main problem with it was that a *lot* of the information she had on the show came straight from KnowYourMeme.
ReplyDeleteStill entertaining and interesting, though.
good to see we are taking over the corporate world too
ReplyDeleteconcept was good, usint his as an example of how brand dynamics work and all, but the presentation itself bugged me. verbal static everywhere was distracting, I'm not sure if the way she slung around terms like "shitstorm" would reflect professionalism very well, and when she went on a tangent to plug the series rather than stay on task and work in the appeal with it just annoyed me.
ReplyDeleteThis presentation made my day :D
ReplyDeleteShe says "bronies" are only male fans of the show? =/ seriously people need to stop saying that, Bronies are both male and female fans of My Little Pony: Friendship is Magic
ReplyDeletePlease keep these coming!
ReplyDelete*click link*
ReplyDelete*scroll down to video thumbnail*
Holy shit.
@Sandman
ReplyDeleteI think it's more of a laugh at what they think of as the plot of a childrens cartoon, which usually isn't that good and not something you're a fan of.
@BagOfChips
ReplyDeleteI even forgot it was a parody. I haven't seen the original. If it is a well-known song over in the states I suppose it's alright, but otherwise I still say that it spreads a weird image of bronies.
Great presentation, definitely made my day and got a couple laughs from it. I liked how deep she went into the history and previous statistics regarding the channel. Also enjoyed the segment on the 4chan takeover.
ReplyDeletewell I understood everything perfectly. It was a great presentation.
ReplyDeleteThis was AWESOME! I LOVED it!
ReplyDelete@GhostWolf
ReplyDeleteFind yourself the latest version of rtmpdump and run it with the following commandline:
rtmpdump -r "rtmp://vod.servers.heanet.ie/vod" -a "vod" -f "WIN 10,3,181,26" -W "http://flashhost.heanet.ie/swf/flowplayer.commercial-3.1.0.swf" -p "http://flashhost.heanet.ie/dotconf/SabrinaDent_iframe.html" -C O:1 -C NO:0:1 -C O:0 -C O:0 -y "/dotconf/SabrinaDent" -o SabrinaDent.flv
Hopefully the comment system won't mess that up, but in case it does I've dumped the same commandline in a text file.
Too "professional" in my opinion, boring. I would have much rather had an actual brony do the presentation.
ReplyDelete@Anonymous
ReplyDelete>implying people are weird for liking Katy Parry I think it is
That was really good. She went very in-depth and I didn't notice any factual errors. Except for how she used bronies to refer only to the male fans, but that's just nitpicking.
ReplyDeleteThey could've used a better mic, though. It was hard to hear what she was saying. Still the best presentation so far.
she got the facts right for the most part
ReplyDeletebut she should have discussed the meaning behind her presentation more, as opposed to the show itself. she basically explained the ENTIRE history of the fandom and said at the end "okay, so this is the point i'm trying to make", as opposed to getting it out there little by little to keep the more professional audience interested.
That was probably the best conference presentation I've seen (I get through a LOT). I personally thought the history part and previous examples of consumer/producer relationships particularly interesting- not a huge internet nerd so most of those examples were completely new to me.
ReplyDeleteI also agree it was probably a bit too informal for a proffessional audience.
I think the central point was Lesson #2, as far as I'm concerned: you can't really control your brand once you release it "into the wild" because you can't control your audience, especially when the market is crowded with people who don't fit your initial demographic projections at all.
ReplyDeleteI thought that was a very well-done presentation, for having been done on short notice (as I infer from the speaker's blog). I left her a little thank-you love and told her about Bill Clinton. I wonder if she knew about that?
@Anonymous
ReplyDeleteShe IS a brony - she says so on her blog (though not using that particular term)
@BtEO
ReplyDeleteThanks for that! I noticed your post right after sending an email to the conference hosts (or whoever had the emails on the linked page), so hopefully I didn't inconvenience them too much. I suggested that they post it on Youtube as well, and exploit some free fan publicity (well outside of their target audience, I am sure, but that was one of the points of the her talk!).
As I said in my comment on the video, it's a shame the 'Bridlemaids' poster wasn't released earlier. It supports her points in a huge way.
ReplyDeleteReally well done presentation, and very positive (as it should, considering the source) A+, the March to the Ponyocalypse continues!
ReplyDeleteHow many in attendance do you think went home that night and decided to give it a looksee I wonder?
"Although I am neither an 8 year old girl nor a 22 year old straight white male, I am a genuine My Little Pony: Friendship is Magic fan."
ReplyDeleteI loled.
That was awesome. Spot-on with the info. It's good to see professionals are starting to embrace internet culture instead of shunning it.
ReplyDeleteHello everypony! I am the speaker from the video and blog post and I am just *thrilled* Equestria Daily linked to me. Thank you for all of the lovely comments and for the feedback.
ReplyDeleteI apologise for the bits some of you pointed out I got wrong - particularly to Seth for getting his name wrong. So sorry!
To clarify a few things people mentioned: volume issues are down to the fact I was not mic'd. The sound is my normal, enormous speaking volume in a very large theatre with excellent acoustics. Everyone in the room could hear me fine but I think there were issues on the streaming and recording end.
I put emphasis on the overall MLP story because as huge as this meme is, it isn't *really* a thing in Ireland yet, and I reside and was presenting in Ireland. The show is not broadcast here, so this would be pretty much all new information to this audience. In terms of marketing, I think the fandom *is* the story, and the most interesting aspect of this phenomena.
All of the errors were down to the fact that this presentation was a last minute pivot for me; I only found out about MLP FIM six days before I went on stage. One day was spent on the road going up to Dublin, and one day was spent actually doing this gig. Please know I hold the MLP fan base in great affection and admiration and meant no slight by my errors.
Someone sent me a link to the Clinton/NPR thing last week; I thought it was fabulous.
As for the swearing, I understand it isn't everyone's cup of tea and that's totally OK. I've more or less built a career on swearing and I'm comfortable with that. The clients who are a good match for working with me are also comfortable with that. My cutie mark would probably be *!&$ or something.
Again, thanks so much for all the interest and comments - you guys are great :)
PS: This comment may be a double, I'm having a posting issue.
My only gripe was how she structured her bit on derpy. I think that derpy was really one of the first big milestones for the hasbro>fanbase connection. She never really explained why derpy was significant, the process of turning an animators one off joke into a in show homage. Also I agree with some of the comments in that cursing in a presentation seems unprofessional, then again it seemed like it may have been more of a laid back conference, in which case I'd let that slide.
ReplyDelete@Sabrina Dent
ReplyDeleteWow! 6 days! I gotta say you managed to pull a lot together for a presentation on such short notice!
@Sabrina Dent
ReplyDeleteThank you so much! That was an awesome presentation, and I had a huge grin on my face while watching.
Okay, I'm committing the cardinal sin of commenting before watching, but it's late here and I wanted to get in while it was still relevant.
ReplyDeleteI'm really looking forward to seeing this, the idea of brands spreading in a totally unplanned, organic way is fascinating. Like, there's no way they could have marketed My Little Pony to the audience it blew up with, and the idea of it becoming one of the most discussed things on the internet like this would have been unimaginable a few months back.
It remains to be seen whether this unlikely fanbase will actually turn into money for Hasbro, as whenever anything half-decent and official comes out, there are a lot of responses along the lines of "oh wow, that's awesome, but I could never buy any of that stuff."
So I'd be curious to see what sales are like when dvds, decent figures etc come out, but it's arguably already paid for itself in terms of raising the profile of the show, and the channel.
Anyways, yadda yadda yadda, really looking forward to watching this tomorrow, and props to Sabrina Dent for doing this in the first place.
(on an entirely unrelated note, it is so hot here in London today. I don't know how you Americans deal with it being 90+ like this all summer long)
Having never been to a professional conference I can not comment on her personal professionalism. I can say however she took the most marketable lessons of the show and the history of the Internet and did a stellar presentaiton. There are few things that are bad press, one is flippantly destroying the environment, and two is flippant use of lawyers, and the last is glorifying evil (totally irrelevant to everything that follows). Everything else is good press, and letting your completely unexpected fanbase do most everything it wants, even things that less savvy companies resort to the two worst tools in their toolbox over. The brony fanbase gets away with alot, and we love hasbro more for it.
ReplyDeleteNot done watching the presentation yet, but I know that I'm finding it very entertaining so far.
ReplyDeleteFinally watched the presentation, entertaining indeed.
ReplyDelete@Sabrina Dent
ReplyDeleteHey Sabrina, firstly, great presentation. The few errors that were present are negligible in my eyes. Plus anyway to spread the love is great!
Oh, and a quick update if you haven't heard yet, we've become the #1 meme on knowyourmeme.
But really, that's irrelevant because this is so much more than a meme. It's a culture, a community. Most of us love the show so much that we'd like to be buried with the mane 6 in our caskets, or atleast that's how I feel anyway.
THAT'S IT, I NEED TO WRITE SOME HARRY POTTER SLASH FICTION. RIGHT NOW.
ReplyDeleteJust watched it. It was a great deal more entertaining than I expected! Almost wish I could have been there in person. Very well put together and presented.
ReplyDelete... Are they still issuing those letters for Harry Potter slash fictions? Because I've got a friend or two who would get a kick out of it.
Bwahahaha! My filly of Vinyl Scratch made it in there. Epic win. :D
ReplyDeleteThat is one hell of a entertaining and educational presentation! I guess this is why I love the Bronies, Hub, Hasbro, and of course the Mane 6 ponies for being awesome! (And even more awesome than Disney...) I guess that is why we are continuing to be living Bronies/Fillies today! :)
ReplyDeleteAlso digesting MLP research for 6 days is "so wow". :O I give props for that!
And yes we are all 20% more cooler!
Amazing, there isn't much I can say! It blew my mind twice!
ReplyDeleteJUST TO SAY Seth why in the world would Fluttershy also own a apple cellar if Applejack said "well hello Twilight it's nice of you to visit my new apple cellar" then why wouldn't she say "one of my new apple cellars" cuz Big Mac would take up way too much room with all the torture equipment for Fluttershy to rent the same place out! jk know you're busy with the new Infamous 2 demo on PS3 in the front of the Best Buy, (Just guessing really cuz I went to one to get a Compaq Disk Drive recently and played part of the demo in front. (Quoting RD) "So Awesome!!!!!"
ReplyDelete(HuffytheMagicDragon)
So far, I think she did an excellent job with the information and the flow of the idea. Brining up other companies that have a tight hold on their product and those who are open and willing to interact with their consumers on a personal level.
ReplyDeleteWhat bugged me however, what he tone of voice and how she ended her sentences. You are suppose to end your sentences on a lower tone of voice instead of sliding upwards. You sound more serious and audible when you end in a low tone. Another thing that bothered me was her end sentence. Instead of saying that "interacting with the fans makes them happy," she should have made the point that it's more profitable in the long run. "it makes them happy" is a poor way to explain what you were tying to get across with your presentation. It sounded as if she wrote that part as a second thought right before she presented it.
Other than that, very well done. The would be the one I would send people to if she hadn't had used foul language.
Yeah... all the presentations are fun and all, but this is where its at. Actually discussing the phenomenon itself, with factual numbers and still mixing in the humour that it calls for. What else I can say? I loved every second of it. Well done.
ReplyDeleteIt would be nice to have subtitles, but of course that is a bit to much to ask I'm sure.
Very nice, though - as previous posters have already mentioned - I kind of missed the actual conclusions at the end (Inhowfar Hasbro's unique position & reaction, as addressed in the presentation, is applicable to other businesses, I.e. how even more conventionally operating media businesses, which aren't relying on toys to make their money, could learn from this by applying some, though not necessarily all, lessons learned from the MLP phenomenon to themselves, for example. For that matter, it'd be interesting to know inhowfar Hasbro's embrace of what amounts to free and quite massive advertising actually leads to increased sales.
ReplyDeleteI guess that the lessons learned are strongly implied, and in a marketing-specialised meeting with lotsa professionals, it probably doesn't need to be spelled out, but the lack of such a conclusion still surprised me.
hmm, I guess you cant really tag how profitable it has been, but I know for sure that unlike nestlie, Hasbro has the support and trust from it's fan because it's acknowledged them and gave them the freedom with the product. When you look back at the situation, you will be able to say, "I like hasbro, they respect me as a consumer." Unlike other big wig companies that sue children for drawing their copyrighted characters on a piece of tissue paper.
ReplyDeleteHasbro has apparently learned a lesson that goes at least as far back as the Anita Bryant debacle of the 1970s -- Don't alienate/antagonize your audience/customers. If you'll recall, Bryant pissed off a lot of both gays -- and not a few straights (including me) -- by her strident opposition to gays having *ANY* rights whatsoever, let alone their basic Constitutional rights. Unfortunately, she was then the spokes-person for the Florida Citrus Commission and; after a rather effective boycott against Florida-produced oranges and other citrus fruits; the commission declined to renew her contract. At the same time her singing career began it's infamous decline and she soon slipped into obscurity.
ReplyDeleteMore info here: http://en.wikipedia.org/wiki/Anita_Bryant
At the end I thought my roof broke and heavy water drops started pouring on my floor
ReplyDelete